Corporate Communications Manager

Position Summary:

Skilled Corporate Communication Manager with experience on External Affairs:

• Strategic communication plannning. Develop amd implement comprenhensive comunications strategies that align with the company’s vision, goals and objectives.
• He/She will work closely with functional leaders to implement digital campaigns and diferent communication strategies for the Market objectives and global vision.
• Create, design, execute and measure 360 communication campaigns (Corporate, and futuro sin humo)
• Manage relationships with media representatives to enhance the company reputation and awareness on THR and SFPs.

Primary responsibilities

1. Reputation Management:

• Develop and implement strategies to safeguard and enhance the company’s reputation within the challenging landscape of an over-regulated industry.
• Monitor industry trends, regulatory changes, and public perception to proactively address potential reputation risks.
• Develop a communication strategy that helps promote our smoke-free vision to relevant stakeholders.
• Collaborate with cross-functional teams to manage communication during crises and mitigate potential damage to the company’s reputation.

2. Corporate communication

• Create speaking opportunities for internal stakeholders and key spokesperson
• Foster positive relationships with media outlets and industry influencers to ensure accurate representation of the company’s activities and initiatives.
• Work closely with internal stakeholders to ensure consistent and transparent communication about company initiatives, regulatory compliance, and industry developments.
• Support cross-functional teams in social media and corporate voice projects.
• Develop and maintain a crisis communication plan to address potential reputational threats swiftly and effectively.
• Crisis communications.

3. Public Relations and Government Engagement

• Build a robust network of stakeholders, media and key opinion leaders to develop appropriate communication strategies and campaigns that help achieve specific goals of external affairs.
• Regulatory and governmental engagement and Public relations management.
• Understanding of regulatory frameworks and their implications for communication strategies.

4. Develop and implement Digital Marketing/corporate strategies

• Agency Management for brief creation, adaptations, and campaign strategic planning.
• Design and implement comprehensive 360 comms strategies to increase brand awareness and engagement.
• Manage digital and off- line campaigns: plan and execute, oversee the creation of engaging content for digital platforms, ensuring it is optimized. Monitor and analyze the performance of digital campaigns and adjust strategies if is necessary.
• Allocate funds strategically to maximize across different channels.
• Analytics and reporting to track campaign performance and analyze data.

Qualifications:

• Bachelor’s degree in communications, Public Relations, marketing, Political Sciences, or a related field.
• Proven experience in corporate communication roles, preferably within a global company and over-regulated industry or in a media outlet.
• Excellent understanding of digital marketing concepts the online marketing and corporate landscape.
• The ideal candidate should have a proven experience in engaging with regulatory authorities and decision makers, capable of stablishing dialogues and negotiating in corporate and political environments.
• Excellent organizational and leadership abilities.
• Attention to detail and ability to manage multiple projects simultaneously.
• Experience managing agencies & brand campaigns is ideal.
• Experience managing campaigns with META, Alphabet, and X is ideal.

If you are a strategic communicator with a passion for navigating communication challenges and public affairs, we invite you to apply and contribute to the success of our global organization.

This position is based in Mexico City, Mexico.

Personne de contact

Bruno Toussaint – Mexico