About BCW: 

BCW is the global communications agency that moves people on behalf of clients. BCW partners with clients in the B2B, consumer, corporate, crisis management, healthcare, public affairs, purpose and technology sectors to set strategic direction for all communications and create powerful and unexpected ideas that earn attention. Through an “Earned-Plus” offer – earned media plus paid media, creative technology, data, AI and an expanding suite of innovative capabilities – BCW moves people with power and precision to move its clients forward.  

BCW is a part of WPP (NYSE: WPP), a creative transformation company.  

For more information, visit www.bcw-global.com.   


BCW Mission: 

Organisations and industries are evolving at a rapid pace while operating in increasingly complex, connected stakeholder ecosystems. To grow and thrive in this environment, BCW’s clients need to engage colleagues, consumers, customers and other key constituents who are more diverse, elusive and over-stimulated than ever before. They have to move people – all kinds of people – to think differently, feel deeply and act urgently.   


The Role: 

BCW is on the lookout for a passionate, well-rounded communications professional to join its Brussels team. 

Working as one of the account directors within the Digital & Creative Communications Hub, you’ll help BCW as they Move People through storytelling. You’ll support the team as they transform complex policy issues into engaging and accessible content across earned, owned, shared and paid media. BCW’s work empowers clients to reach their objectives through effective communication. 

BCW provides a space for each team member to constantly grow and develop, with each project providing a new opportunity to expand the team’s collective knowledge and capabilities. 


What you’ll do as part of the team at BCW: 

  • Strategically guide clients while leveraging media, policy, data and market insights to spot trends, opportunities, and potential risks 
  • Craft and execute integrated communications strategies that have measurable impact and resonate with target audiences  
  • Roll up your sleeves as you manage media relations, pitch stories, and build relationships that strengthen client reputation – one moment you could be working on a thought leadership piece; the next you could be mitigating a crisis 
  • Keep the red thread in mind as you come up with impactful communication approaches and concepts for both the offline and online world 
  • Think omnichannel when needed: from leave-behind papers, social media, email marketing, paid and beyond… using your knowledge of audience behaviour and analytics to meet campaign objectives and optimise results 
  • Manage multiple projects, prioritising tasks with meticulous attention to detail and meeting deadlines while effectively managing client expectations and working with cross-functional teams 
  • Nourish a collaborative environment and guide your fellow communicators throughout their professional growth 
  • Stay updated on trends, tech, and best practices in communications 


The Profile: 

  • Solid experience in strategic communications, with a strong background in media relations/reputation management, digital and social media  
  • A degree in Communications, PR, Marketing or a related field 
  • A strategic thinker who uses data and insights to build effective communication campaigns and pivots to ensure successful results and KPIs are met  
  • Excellent written and verbal communication skills in English, with a knack for creating compelling copy for varying platforms and audiences 
  • A good understanding of analytics, social media management and digital platforms is a plus 
  • A team player who has strong project and client management skills, keen attention to detail, and the ability to prioritise tasks and juggle multiple projects to meet deadlines and delight clients  
  • Strong mentoring and leadership abilities, happy to help grow a junior team  
  • Confident, persuasive and a voice of reason who builds and maintains strong relationships externally (with clients and stakeholders) and internally (within the office and across the BCW network) 
  • Agile and adaptable, unafraid of change and a fast-paced environment 
  • Working knowledge of French/Dutch is a plus 


SectorDigital Communications